The Effects of Google Algorithm Updates on SEO
The principles of SEO writing changed when Google introduced an algorithm shift in 2013. Below are a few of the essential things to remember In the event you are a freelance writer that concentrates on supplying this sort of content.
The focus in not on Keywords. That is because after Google dug through a great deal of information, their study team found that ranking a website highly only on targeting keywords is not difficult to accomplish. They also realized that spammers utilize this trick and thus churn out a lot of garbage hard. Hence, Google made tougher rules for ranking the websites predicated on churned content and also the targeted keywords. They require variety in the content you provide and the keywords you use. They also require that you begin utilizing branded anchor text.
The modifications in Google algorithms require that you do not use one keyword on your anchor text many times. For precisely the same reason they need that you don’t fill your website with one a couple of keywords targeted at your articles, they don’t want one to do so in the anchor text too. They demand that you be creative and use variety. You must not employ an exact match anchor text and spam sites are famous for this. Most of the exact anchor text does not use correct grammar. But, most spammers still utilize them since there are lots of searches conducted for these words.
The reasoning behind this is that no reputable company like linknow media wants any grammatically incorrect or misspelled words on their site. If you are doing this, you risk the sinking of your site’s rankings.
The most recent upgrades in Google algorithms would be to penalize the sites which use SEO tactics that are illegal and reward those that serve their traffic well. The main goal of these updates was to reduce the hacking and spamming while giving webmasters the tools they required to fix websites which were hacked.
The key point is that Google is tracking how you build backlinks and you might be in hot soup should you have many non-relevant or low carb backlinks to your site. Google is also be monitoring how quickly you come up with your baclinks. If your website is new and you also get spikes of a sudden, Google raises a red flag. It is going to likely sandbox the website and it might dismiss your backlinks.
The above points are the different ways in which Google Algorithms have impacted SEO which any SEO firm should be conscious of. The main idea is that it is becoming more challenging to rank highly in SERPs which opens up opportunities for web design and digital marketing firms like Linknow media which give quality Linknow media reviews and articles.